I launched Alibi's and BBC Studios premium commission, We Hunt Together - a thrilling, gruesome cat and mouse story of two mismatched detectives hunting two troubled killers.

The unique storyline led me to the concept of duality: the qualities that make these detectives exceptional at hunting down the killers, are the same qualities these killers have in committing their crimes...and getting away with them.

Creative, Director, Editor: Genevieve Simms

Campaign Producer: Sophie Fox

I shot a conceptual promo, in which the killers and detectives seamlessly morph into one another, and reversible key art photography in which the detectives were sometimes on top, and sometimes the killers.