Being a big Jonathan Creek fan, I had a blast conceiving an idea that promoted a season of Jonathan Creek on Drama: every single episode airing back to back.

So, I came up with the idea of celebrating the magic of the series, by having Alan Davis popping up throughout the spot in a sequence of tricks and illusions - all shot in-camera. The payoff was an impossible scene of multiple Alans, landing the scheduling message: every single episode of Jonathan Creek.

Creative, Director, Editor: Genevieve Simms