I worked with my colleague Rob Pirouet to launch series 1 of Traces, a series about the science of forensics solving murders. Rob and I researched deeply into the world of forensics, and hinged our creative idea on Locard's Exchange Principle, which states a perpetrator will always bring something to a crime scene...and also take something away. Murder will physically leave its mark, both physically, and emotionally.

We created 'real' key art, which involved sheets of real acetate with talent images printed on them, and layered the images, so real pieces of hair, dust, skin were embedded into the image.

Creative, Editor: Genevieve Simms

Creative: Rob Pirouet