I worked with my colleague Ceri Payne on a concept that would work seamlessly across both the Drama and Yesterday channels, whilst also uniquely to their individual audiences. The message we had to land was: Drama and Yesterday are on UKTV Play.

I conceived the idea of a fake advert, in which a hapless director is simply trying to get Charles Dance to communicate a straightforward piece to camera. But such is his passion for all things drama, things don't quite go to plan.

Hunt out Ceri Payne's companion piece for Yesterday!

Creative, Director, Editor: Genevieve Simms

Creative: Ceri Payne

Campaign Producer: Danny Wimborne